For example, there is a kitty litter ad out there with a picture of a cat on two feet, front paws over the privates, back legs crossed.
The idea (and slogan) is that the kitty litter is so fresh smelling, that even the cat can’t find it, and hence is running about with a severe case of the "I gotta goes."
That’s great in terms of not smelling kitty litter in one’s home.
But imagine how a house will smell if the cats can’t find the kitty litter box.
Yeah, I’ll go with another brand.
Just my thoughts,