Thursday, March 13, 2008

I Think I Know What They Mean...

Sometimes I hear things and wonder, “I think I know what they mean, but really?”

Like the ad I’ve complained about in this blog before – the kitty litter that smells so fresh, they guarantee that your cat will not be able to find the litter box.

Really? As for me and my house, we want the cat to be able to find the box.

Today I heard a report that the hooker that was with the NY Gov is selling a music cd from her website. The reporter tagged with, “Who says sex doesn’t sell?”

Uh, I don’t think anybody says that sex doesn’t sell. In fact, it seems to be universally accepted that sex does sell.

There is a commercial campaign for a dating service that promotes itself with testimonials of people that couldn’t get on e-harmony, because e-harmony apparently has standards.

I get why the guy that is too skuzzy for normal society would use this other service, but really – is touting that this is where all the creeps are hanging out a plus for one’s business?

“If you don’t care about quality, date our members!”

Last night I heard a radio ad tagging with, “Prices so low, I can’t mention them on the radio.”

Really? The FCC is preventing salesmen from speaking their prices out loud?

I think I know what he means…

But really?

Just my thoughts,



Anonymous said...

I have had the same exact thoughts about the non eharmony commercial and the kitter litter commercial. The thing that gets me is several people had to agrre on the pitch before it went to production and nobody said is this really what we want to say about our product?

Omar Poppenlander said...

I wonder if these kinds of commercials are tied to the generation gap in advertising. Many comapnies are now complaining that ad agencies, which are often stocked with people under the age of 30, have no idea how to talk to people over the age of 30. It strikes me that younger, media-saturated viewers might be more interested in the "feel" or "gist" of an ad or slogan and less careful about whether the ad . . . well, makes actual sense.

What do you think, Sean?

Gaffney said...

Good food for thought. I would include a bit of lazy in there -- a bit more work would make it seem like e-harmony is missing out on all the good candidates, instead of just the losers.

Age? Lack of caring? Clients that don't care to think through things?

Don't know.